iWoz ego trip

The legendary Steve Wozniak’s (Apple co-founder) new book is titled “iWoz: Computer Geek to Cult Icon”

I always thought of him to be a nerdy guy. The title is a complete turn off –a marketing title more than a nerdy one. He is referring to himself as a cult icon! No matter how great he might be, a little humility won’t hurt. Its ok for others to refer to him as “cult icon” and shower him with titles. But doing it himself is a little too much.

Moreover, he is riding the iPod wave by using the iWoz in the title. Its a blatant atempt to cash in on present-day Apple which he probably has little to do with. This is still ok to some extent, but the self -proclamation as Cult Icon? God!

I’m not surprised that Steve Jobs turned down the request to write the foreword.

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